What is CRM? 5 Best CRM Software For Small Business

If you want to choose the best CRM Software For Small businesses, you have to consider several factors, including the pricing and whether the software has all the features your firm requires. Our research consisted of analyzing and researching over 60 systems to determine the best-suited ones for different business needs. 

Consequently, in this article, we will explain what CRM is and list the 5 best CRM software for small businesses in 2022. So let’s get started.

 

What Is CRM?

 

CRM (Client Relationship Management) is a systematic way to build, manage, and sustain profitable customer relationships. The CRM system tracks and analyzes all of our interactions and communications with our clients and customers. It serves as a central pool for managing customer interactions, ensuring they are simple, secure, and scalable.

CRM tool databases should contain some fields that identify each customer’s uniqueness so that the company can contact them as needed. Therefore, CRM improves the financial performance, customer lists, and customer interactions of a company. 

Now we will discuss the best CRM Software For Small Businesses so that you can pick the suitable one for your business.

 

5 Best CRM Software For Small Business  In 2022

 

A variety of CRM software is available on the market. Here are the best CRM Software For Small Business in 2022: 

Zoho CRM

Zoho CRM is a comprehensive solution for businesses of any size. There are no additional modules to explore regarding various departments or anything else. As a result, it’s a great choice for small and medium-sized businesses.

The CRM application will be accessible to all of your employees. The quality of the data that people enter into a CRM depends on its quality. It takes no extensive training for your employees to begin using Zoho CRM’s many features immediately.

Additionally, they provide 40 additional business tools. The Zoho CRM integration is easy if you already use Zoho software. You know you’re in good hands with their global network of over 150,000 consumers across 180 countries (including Netflix and Bose).

Moreover, Zoho provides free forever plans for three users. It includes lead management, document sharing, task management, workflow rules, and a mobile app.

However, their subscription plans are reasonably priced and include advanced CRM capabilities, including:

  • Alerts and notifications to customers in real-time.
  • Managing business processes both on and offline using blueprints.
  • Capabilities for prospect scoring.
  • Pipelines of sales that are unique.
  • Bulk emailing.
  • Managing inventories.
  • Artificial intelligence assistant.
  • The ability to customize in advance.

 

It is very economical for small businesses to choose the least expensive plan, which starts at $14 per user per month. So it will be one of the best CRM Software For Small Businesses. 

 

HubSpot

 

You’ve most likely read HubSpot’s blog or take their free certification course if you work in sales or marketing. Nevertheless, they provide a powerful and free CRM tool that helps you manage your customer relationships.

HubSpot may give you unparalleled insight into how your audience behaves. Would you like to track which contacts open your emails so you can improve your open rate? Nothing to worry about. Maybe you’d like to observe how a visitor interacts with your website. HubSpot makes it easy.

They can also provide a variety of solutions according to your position within your firm. Customer service, sales, marketing, operations, and owners are among the positions that require position-specific solutions.

There are many useful features included in the free plan. CRM gives users all the basic tools for managing contacts, tracking deals, and generating reports. Using these tools together gives you a tremendous amount of insight into your sales pipeline. This knowledge is easy to apply to your next great strategy or campaign with HubSpot.

 

That’s just the beginning. The free CRM from HubSpot also comes with:

 

  • A schedule of emails.
  • Personalized live chat.
  • Scheduler for meetings.
  • Monitoring website activity.
  • Management of tasks.
  • Creating and sharing documents.

 

The Starter Plan has a monthly fee of $40, payable annually. HubSpot offers to start access to all four of its CRM products for $50 for customers who sign up for a year-long contract. So you can consider Hubspot as one of the best CRM Software For Small Businesses. 

 

FreshWork CRM

 

Freshworks CRM is designed with sales teams and lead management in mind. With Freshworks, you can build stronger relationships with cold leads to turn them into customers and save time through automation. Additionally, this CRM helps you identify the most qualified leads, contact them in the manner they prefer, and close sales.

To help with the process, Freshworks also provides an email and phone system built-in. Over 40,000 businesses, including household names such as Dyson and Best Western, use their services. While they are relatively new to the industry, they have a wide range of experience.

The Freshworks CRM offers several sophisticated sales-related functions, including:

 

  • Managing leads, contacts, accounts, and deals.
  • Managing tasks and appointments.
  • Combining or cloning records.
  • Conversation views with advanced features.
  • Leaderboard.
  • Using time-based workflows.
  • Getting sales pipelines moving.
  • Team mailboxes and email forwarding.
  • Scheduling emails, templates, and alerts.
  • Tracking of website visitors.
  • Mobile apps for iOS and Android.

 

With an excellent collection of features, they offer industry-specific solutions for 15 industries, including retail, e-commerce, manufacturing, logistics, healthcare, etc. 

With Freshworks’ paid plans, organizations of all sizes can get more features at an affordable price. Among their premium plans are the following:

 

  • Each user pays $12 per month for Blossom 
  • Users pay $25 per month for Garden 
  • Each user pays $45 per month for estate 
  • Users pay $79 per month for Forest 

 

EngageBay

 

CRMs often perform the same functions. They gather and organize your contact information, offer automation tools for sending emails and posting to social media and make life easier for your sales team.

However, some provide services for just one of the three major departments: sales, marketing, and customer service. If you’re searching for a tool that meets all three of these needs, EngageBay might be the best choice.

It includes most of the features you’ll need for client relationship management. You can also automate email, SMS, and rep handoffs, build tasks and create pipelines.

All of this is done through an intuitive interface that enables you to see your funnel, social media engagements and messages, email campaigns, and anything else in one place.

Moreover, EngageBay is seamlessly integrated with Gmail, Outlook, and Office. Yet its applicability to firms that value post-sale connections as much as they value acquiring, warming, and converting leads is what I find most appealing. 

In EngageBay, we offer a complete service bay module with features and capabilities that make your support staff’s tasks a breeze. EngageBay’s lowest-tier plans give you tools to handle tickets and contacts together, and it transfers everything you know about your customers. So, your customer service team can truly convert clients into lifelong fans.

You can also implement macros and scripted responses if you upgrade to EngageBay’s paid plan. The Growth Plan is, above all, highly recommended. Similarly, for $29.99 per person each month, you can automate customer service, creating triggers and events that streamline operations.

 

Salesflare

 

The true test of any CRM is how it helps teams sell more effectively. In the list above, you’ll see that numerous platforms have addressed this question in various ways. Salesflare is distinguished by putting lead management capabilities front and center without being overburdened with features.

The software’s clever data collection is at the core of everything it does. Salesflare automatically collects contact information and company role from emails, social profiles, and other sources. 

This information is kept in a separate section for each client you are selling to and in a shared contact book for your entire team.

Salesflare records both the actions of your team (such as meetings, calls, and other touchpoints) and the actions of your prospects and customers, like whether they open an email, click a link or visit a landing page.

As a result, Salesflare is extremely adaptable in how your team approaches the buyer’s journey. All the information is there whether you want one member of your team to lead opportunities from start to finish or whether you schedule handoffs at specific points in time.

In addition to valuable tools to streamline follow-ups (and, as a result, truly encourage leads through the sales funnel), you also receive the following key features:

 

  • Team-wide timeline to track opportunities from lead to win.
  • Customized, scheduled, trackable email campaigns.
  • A dashboard with insights segmented by team member, pipeline, and date range.

 

Each of these features is included in the Growth Plan, costing $29 per user per month. Taking it to the next level, which costs $49 per user monthly, is the Pro plan. Also available is an Enterprise plan for $99 per month per user.

 

Conclusion

 

So that’s all from our round-up regarding the best CRM Software For Small Businesses. The best and most suitable CRM software depends on your company’s size and the features that you need. So, when you go through choosing your final pick, remember the criteria we discussed earlier.  

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