Instagram Marketing Strategy For Small Business

Instagram Marketing Strategy has become one of the most popular and growing up social media since 2010. Do you want to expand your business, establish brand credibility, grow social media followers and drive conversions? 

Instagram can be a powerful resource that every business can use because it offers excellent marketing benefits. Currently, Instagram has more than 500 million active users. So every small business has a huge opportunity to reach its ideal customers through a proper Instagram Marketing Strategy. 

But the question is how to set an Instagram marketing strategy for small businesses! This article will steer you to a great Instagram marketing strategy for your business. 

7 Incredible Instagram Marketing Strategy for small business

1. Set Up a business account 

First of all, set up your Instagram account with a professional look. If you have already an account, then try to improve it by creating a short and snappy bio. Because Instagram bio will tell your customer about your product or service. Try to create a bio that reflects your brand philosophy, including your contact information and physical store location if having one.

You can set your main page or website link there and upload your brand logo that clearly illustrates who you are. Besides, choosing a unique and simple username according to your business name is also important. Follow all these to maintain a professional account.

2. Share valuable and eye-catchy content 

Remember Instagram is a visual medium and you have put visuals like images and videos for posting. So you have to think out of the box while creating content because people like to see wonderful creatives on Instagram. But don’t worry there are hundreds of ways to customize your images to post. Just keep in mind several facts before posting.

Try to post high-resolution images, make sure your images are more exceptional than others, and create short videos relating to your product or service as it is so effective. Besides, use Instagram stories regularly. It is an effective way to create good engagement.

3. Using best-researched Hashtags 

Hashtags are the key to earning rich engagement. Because users use the searching option on Instagram, they use Hashtags. So using proper and well-researched hashtags can give you more reach. Besides, hashtags express your product and services.

Before placing hashtags you need to research and find out the relevant hashtags. Instagram allows up to 30 hashtags per post. But we suggest you use 11 or more. You can find lots of hashtags at Hashtagify and RiteTag. You can also tag others in your post and it will help to create more engagement as well.

Hashtags should be put into your text but also put some hashtags into the comment section. When someone searches by your hashtags, your post will appear on the feed. One last thing is finding unique hashtags of your own. You can personally generate customized hashtags of your own. But it should be relevant.

4. Increase your followers 

One of the important steps of Instagram’s marketing strategy is increasing the follower base. Without a good following, you will struggle to generate sales. There are several tricks to increase followers. Send messages to your email subscribers to follow your Instagram page.

You can also promote your Instagram account through other social media platforms. Another effective tip is to find other accounts related to your niche and start following its followers. When you will start following them, they will get a notification and visit your page.

You can also try to put hashtags like follow back, follow me, or something like that to earn followers at the initial stage. Remember, once you can gather numerous followers on your page, your conversions start driving.

5. Offering Promotions 

You can offer discounts often to create engagement. It really works. You can mention your current discounts or sales in your post or images. Because people like to have offers and discounts. Instagram is a great place to promote your occasional discounts and offers. Hosting contests is another way to increase followers.

Just create a hashtag specific to your contest and encourage your fan-followers of your brand to participate by taking photos. Your worthy hashtags will help to gain valuable prospects. So be careful to put hashtags. Your contest can feature gifts including your product or service. Thus you can reach your page to new audiences and existing ones as well.

6. Establish a Cohesive feed 

If you want to create a strong brand identity, make sure your feed is cohesive. You have to establish a brand color for that. Don’t worry about it. Just try to post your images with similar color schemes. Before choosing the brand color, research your target audience’s taste and select a color that will attract them.

You can use photo editing apps like Afterlight or VSCOcam to create a cohesive feed. If you can regularly post on the same color schemes, your audience will know it is yours and that you are consistent.

7. Follow Influencers 

One of the best Instagram marketing strategies for small businesses is to follow influencers. Because they have huge fan-followers and you will see there are lots of influencers in every niche like health, food, fashion, tech, marketing, and so on.

Follow them regularly and try to engage with them. If you need to earn massive followers within a short time, you can contact an influencer. He/she will post mentioning your brand name and you will get huge traffic. It will really work for you. Influencer marketing on Instagram is now trending. You can research them and find out relevant influencers for your marketing. 

Wrap Up 

Finally, Instagram’s marketing strategy is not an instant process. You have to give effort to it and then with an accurate action plan, you will be able to reach your ultimate goal. But first of all, you have to find out the best one that suits your business well and implement it efficiently.

We hope this guide will help you to create a killer Instagram marketing strategy for your small business. If you have anything to ask or suggest, feel free to comment below.