real estate agent business

How to Start a Real Estate Agent Business in the USA

The real estate agent business in the USA is a great way of starting your career. Are you planning to build a career as a real estate agent? If you are about to have your own real estate license or already started your career as an individual real estate agent, it is the perfect time to do some planning.

Because you have to balance what to do at the right times to build a successful career. But at first, knowing the real estate industry is a wise decision. 

The Real Estate Agent Business is about dealing with the buying, selling, management, operation, or investment of land and buildings. Natural resources like crops, minerals, and water also can be included.

According to the Association of Real Estate License Law Officials (ARELLO), there are more than 2 million active real estate license holders in the USA. So it is very competitive and you need to be intelligent to handle your property. 

Here in this article, we will give you the ultimate guide on how to start a real estate agent business in the USA. 

Steps to start a real estate agent business in the USA from scratch 

Develop your planning and Idea 

As real estate is a highly competitive field and you will find there are established Real Estate Agent businesses in the marketplace. So you have to consider a lot of things before starting like your strength, weakness, experience, and value of the market. 

Proper planning is a must. You need to pre-plan all your aspects like the budget needed to start, office location, your offering criteria, your targeted clients, and so on. Once you have done those completely, you will be able to set your business goal. Just ask yourself some questions and you will develop your idea clearly. 

  • What skill do I have to start? 
  • Why am I entering the real estate business? 
  • To whom I will provide my services? 
  • Do I have a fixed budget to invest in initially? 
  • Is it necessary to collect funds from outside? If so, how much? 
  • What are my goals to achieve? 

Find your specific niche to serve 

Starting a real estate agent business requires a lot of strategies. One of the most important facts is to choose your niche or service specialty. You can’t focus on all sorts of fields in real estate. It will be a waste of your investment and you will suffer a lot to achieve your business goal.

So before you start your business, find your special niche or category to work with and make an investment in it. As there are numerous options to invest and earn a profit. First, define whether you will sell properties to specific groups of the population or target specific areas in your city or state.

It will increase your chances to be successful in the long run. The real estate business is highly competitive and fixing a special niche will be comfortable to earn revenue. Here is a list of niches of real estate business to choose from –

  • Residential or rental property 
  • Resort and vacation homes
  • Income properties 
  • Condos
  • Commercially zoned real estate properties
  • Property management
  • Rental Property

Develop your business Structure

After you have done extensive market research, competitor analysis, and target niche, it is time to develop your business structure. Because with this structure and strategies you will operate your own business. If you want to operate individually as self-employed, a Sole proprietorship is perfect for you.

Or you can operate your business under the supervision of a licensed managing broker. Actually, there are several options to conduct your business including partnership, Limited Liability Company (LLC), and Corporation. You need to choose one of them to make a structure.

But at the initial, you can go for sole proprietorship which will help you to invest a little and conduct business without any hassle. Once you have developed your business and want to increase the service criteria, you can hire employees and go for the larger one. 

Set up Business Accounting 

Next, it is time to open a business bank account to track your financial improvements. Besides, business accounting helps you to organize your business records and thus shows you where to invest as well as how you are doing in your specific field. An individual bank account will also separate your personal costs from business expenses.

In the future, if you need to have a fund to grow your business, your credit score will help you to achieve those easily. Above all, establishing a trusty and well-organized business, bank accounting is an essential step that you can ignore. 

Get your business license 

Before starting as an official realtor, you must have to obtain your license. Most states require business licenses to deal with residential property. Basically, there are several steps by which you can grab your real estate license. 

Steps to obtain real estate license- 

  • Go for the real estate pre-licensing course available in your estate
  • Pass the real estate licensing exam 
  • Submit your license application to the board
  • Work with a real estate broker 

After that if you need to have a broker license you will have to obtain a real estate license, experience, pass the broker examination, and pay the required fees. Initially, it will be wise to apply for agent licensing.  

Obtain your business insurance 

Business insurance helps business owners to keep their businesses safe. It can cover your property damage, theft, intellectual property lawsuits, and other incidents. In some cases, it seems costly but it is essential to keep you and your business safe. And for your real estate business where a larger amount of money will transfer, it is a must.

As a real estate agent, you can have general liability insurance to keep you safe from any claims and damage. Besides, if you have employees in your business, you can obtain workers’ compensation insurance and unemployment insurance.

Brand yourself 

Now it is time to establish a brand image. In this competitive era, if you can’t create a clear and valuable brand identity of your own, you will not be able to survive in the market and earn a regular profit from your business. Your unique business name, attractive company logo, and outstanding website represent your brand identity.

When you go for a marketing purpose or personal approach to your client, you must carry your business card and brochures which will help them to learn about your business. The thing is that you don’t have to spend a lot of money to establish a brand image. Just plan it out and properly implement them into your marketplace.  

Ensure your online presence 

Nowadays a website has become an essential sales and marketing tool for any kind of business. As a real estate agent, you also need a website. It is because about 90% of clients start their essential research online, and 40% of people contact a real estate agent after researching the web. So if you don’t have a website, you are going to miss these opportunities.

Just make a website according to your niche, showcase your services, and portfolios, and ensure it works as a contact point between you and your potential client. Your website has a big impact on your brand image as well. Your aim should be to focus on a long time relationship with your clients. And your website will represent these things technically. 

Do proper market

Marketing strategy is the core of any sort of business. Your success rate depends on your marketing approaches and you should focus on your marketing campaign. As real estate businesses are too competitive, you should keep your forward more than others in marketing. Online marketing is much more effective than traditional marketing. 

Here are some marketing funnels and trips which will help you to promote your brand-

  • Email marketing 
  • Social media marketing 
  • Display and Search ad campaign 
  • Website SEO
  • Attend regular seminars and grow the network
  • Ask for clients’ referral 
  • Distribute flyers, brochures 


Starting a Real Estate Agent Business sounds overwhelming but how to start is a confusing term. While you have decided to start your journey as an entrepreneur, you should follow business steps and earn proper knowledge about specific industries. Then you have to set your planning, purposes, objectives, structure, and goals.

It is not so easy to earn money by investing a huge amount here. You need to be tricky and strategic to gain success. We strongly believe that we have covered every possible step on how you can start a Real Estate Agent Business in the USA. 

Are you ready to start your journey as a Real Estate Agent Business in 2022? 

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